Xalú Arrives in Texas to Explore New Business Opportunities in the United States
The Ecuadorian snack brand participated in Innova Expo Trade 4.0 in Houston, Texas, strengthening its international presence and expansion strategy into new markets.
From Ecuador to the world. Xalú Corp continues to advance its international expansion strategy through its participation in Innova Expo Trade 4.0, a business event held on August 12–13, 2026, in Houston, Texas, United States.
Combining tradition, innovation, and added value, the brand showcased its portfolio of snacks made from Ecuadorian ingredients such as plantains, cassava, and sweet potatoes, bringing authentic Ecuadorian flavors to new international business environments.
A Strategic Step Toward Global Markets
Participating in this trade event provided Xalú with an opportunity to strengthen its visibility in the U.S. market, explore new business connections, and expand its export potential.
During the event, Xalú received an official exhibitor participation certificate from the Ecuadorian American Chamber of Commerce in Texas (CCEATEX), recognizing the company's presence at this international business platform.
Rooted in Ecuador, Focused on the World
With roots in Manabí, Ecuador, and a global growth vision, Xalú is committed to developing products that reflect Ecuadorian identity while meeting the evolving preferences and expectations of international consumers.
Its business strategy includes exploring commercial opportunities in the United States and Asia, with the goal of establishing relationships with potential distributors and expanding its international reach.
Xalú's presence in Texas marks another step in its journey to bring Ecuador's rich culinary heritage beyond its borders and build a competitive offering for the global snack market.
Xalú — From Ecuador to the World.
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